Pet Times, Author at The Pet Times Asia https://thepettimes.asia/author/the-pet-times/ Singapore's Trusted Pet Magazine Tue, 18 Mar 2025 06:19:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://thepettimes.asia/wp-content/uploads/2024/04/cropped-TPT-Logo-32x32.jpg Pet Times, Author at The Pet Times Asia https://thepettimes.asia/author/the-pet-times/ 32 32 Perromart: Elevating Pet Care in Singapore Through Innovation and Quality https://thepettimes.asia/perromart-elevating-pet-care-in-singapore-through-innovation-and-quality/?utm_source=rss&utm_medium=rss&utm_campaign=perromart-elevating-pet-care-in-singapore-through-innovation-and-quality https://thepettimes.asia/perromart-elevating-pet-care-in-singapore-through-innovation-and-quality/#respond Tue, 18 Mar 2025 06:15:49 +0000 https://thepettimes.asia/?p=2737 As Singapore’s pet ownership culture evolves, pet parents are increasingly prioritising premium care, high-quality nutrition, and personalised services for their furry companions. This shift has led to unprecedented growth in Singapore’s pet care industry, with pet owners spending an average of $195 per pet per month—a significant increase from previous years.  Recognising this trend, Petico […]

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As Singapore’s pet ownership culture evolves, pet parents are increasingly prioritising premium care, high-quality nutrition, and personalised services for their furry companions. This shift has led to unprecedented growth in Singapore’s pet care industry, with pet owners spending an average of $195 per pet per month—a significant increase from previous years. 

Recognising this trend, Petico acquired Perromart to further expand its presence and leadership in Singapore’s premium pet care market. The acquisition brings together Petico’s expertise in high-quality pet products and Perromart’s strong e-commerce presence, ensuring that pet owners have access to the best nutrition, wellness products, and innovative pet services. 

 

Perromart

Addressing the Growing Demand for Premium Pet Care 

Singapore’s pet care industry is projected to grow by 22% to $111.9 million this year, reflecting the increasing humanisation of pets. Owners are investing not just in nutrition and healthcare, but also in pet lifestyle services, including training, daycare, and even pet yoga and pilates. 

Perromart, now backed by Petico, is at the forefront of this shift, ensuring that Singaporean pet owners have access to top-tier products, expert-backed solutions, and a growing community that values premium pet care. Acquired in 2023 by the Malaysian pet retail, Perromart is committed to rebuilding trust, addressing past challenges, and setting new benchmarks for customer service and ethical practices. By focusing on transparency, operational excellence, and customer satisfaction, Perromart aims to become a trusted name in Singapore’s pet care market.

 

As demand for better pet products and services continues to rise, Perromart remains committed to being a trusted partner for pet owners, helping them provide the best possible care for their beloved companions.

Follow Perromart:

Instagram: @perromart.sg | @petico.my

LinkedIn: Infinity Collective



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Chinchillas as Pets in Singapore: A Complete Guide https://thepettimes.asia/chinchillas-as-pets-in-singapore-a-complete-guide/?utm_source=rss&utm_medium=rss&utm_campaign=chinchillas-as-pets-in-singapore-a-complete-guide https://thepettimes.asia/chinchillas-as-pets-in-singapore-a-complete-guide/#respond Wed, 12 Mar 2025 13:00:14 +0000 https://thepettimes.asia/?p=2598 Chinchillas are adorable, soft-furred rodents that have gained popularity as pets in Singapore. Originally from the Andes Mountains in South America, they are known for their playful personalities, luxurious fur and unique care requirements. While chinchillas can make wonderful pets, they require specific conditions to thrive in, including a cool environment, a proper diet and […]

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Chinchillas are adorable, soft-furred rodents that have gained popularity as pets in Singapore. Originally from the Andes Mountains in South America, they are known for their playful personalities, luxurious fur and unique care requirements. While chinchillas can make wonderful pets, they require specific conditions to thrive in, including a cool environment, a proper diet and plenty of enrichment.

In Singapore’s hot and humid climate, keeping a chinchilla requires extra precautions, including air-conditioning, proper diet, and enrichment to keep them mentally and physically healthy. This guide will cover all the essentials of chinchilla ownership in Singapore, including general care, diet, health, exercise and environment, mating, licensing requirements and important considerations for responsible pet ownership.

Chinchillas care

General Care

Chinchillas are highly active and social animals that can form strong bonds with their owners. However, they are not as cuddly as some other small pets since their fragile bones make them unsuitable for rough handling. They are best suited for owners who are patient and willing to interact with them on their terms.

Some key aspects of chinchilla care include:

  • Housing: Chinchillas need spacious cages with multiple levels for climbing and jumping. A large, well-ventilated wire cage with solid flooring is recommended. The enclosure should include platforms, ramps, and hiding spots.
  • Temperature & Humidity: Chinchillas have thick fur that prevents them from sweating, making them highly sensitive to heat. Singapore’s climate can be dangerous for them, so they must be kept in an air-conditioned room with temperatures between 16°C and 22°C and humidity below 50%.
  • Bedding: Paper-based bedding or fleece liners are ideal. Avoid pine or cedar shavings, as they can be toxic.
  • Companionship: Chinchillas are social animals and do well in pairs or small groups, but they can also be kept alone with sufficient human interaction.

 

Chinchillas

Diet

A proper diet is crucial for chinchillas, as their digestive systems are sensitive. Their diet should consist mainly of:

  • High-quality hay: Timothy hay is essential and should make up the majority of their diet to aid digestion and dental health.
  • Pellets: Specially formulated chinchilla pellets provide necessary vitamins and minerals. Avoid mixes with seeds or nuts, as these can be too fatty.
  • Fresh water: Always provide clean, filtered water in a bottle with a sipper tube.
  • Occasional treats: Chinchillas have delicate stomachs, so treats should be given sparingly. Safe treats include dried rose hips, plain oats, or small pieces of dried apple. Never feed them sugary, processed, or high-fat foods.

 

 

Chinchillas

Health

Chinchillas are generally hardy animals, but they can suffer from health problems if not cared for properly. Common health issues include:

  • Heat Stroke: Due to their dense fur, chinchillas overheat easily. Signs include panting, drooling, and lethargy. Immediate cooling and veterinary care are necessary.
  • Dental Issues: Chinchillas’ teeth grow continuously and must be worn down by chewing on hay and wooden toys. Overgrown teeth can lead to eating difficulties and require veterinary intervention.
  • Gastrointestinal Stasis: A condition where the digestive system slows down, often caused by stress or improper diet. Symptoms include lack of appetite and small or no droppings.
  • Fur Chewing: This occurs when chinchillas are stressed or bored. Providing a proper environment and enrichment can prevent this behavior.

Regular vet check-ups are recommended, and any changes in behavior, eating habits, or droppings should be taken seriously.

Chinchillas

Exercise & Environment

Chinchillas are highly energetic and need plenty of exercise to stay healthy and happy. Some key considerations include

  • Playtime: Chinchillas should have daily out-of-cage playtime in a safe, enclosed area. Remove electrical cords, small objects, and anything they can chew on.
  • Toys & Chew Items: Providing wooden chew toys, tunnels, and exercise wheels (solid-surfaced, 14 inches or larger) keeps them engaged and prevents boredom.
  • Dust Baths: Unlike other pets, chinchillas clean themselves with dust baths rather than water. A fine volcanic ash dust bath should be provided 2-3 times a week to keep their fur clean and oil-free. Avoid over-bathing, as it can dry out their skin.

 

Chinchillas

Mating

Breeding chinchillas requires careful consideration. They reach sexual maturity at around 8 months old, and a typical gestation period lasts 111 days—longer than most rodents. Chinchilla litters are usually small (1-3 kits), but the babies are born fully furred with open eyes.

Challenges of breeding include:

  • Complications during birth requiring veterinary care.
  • Aggression between mates, as not all pairs get along.
  • Finding responsible homes for offspring, as chinchillas have long lifespans (10-20 years).

Unless you are experienced and prepared, it is best to avoid breeding pet chinchillas.

 

Licenses & Legal Considerations in Singapore

Chinchillas are legal pets in Singapore and do not require a special license for ownership. However, it is important to:

  • Purchase from reputable breeders or pet stores to ensure the chinchilla is healthy and ethically bred.
  • Avoid illegal imports, as smuggled animals may carry diseases and suffer from poor conditions.
  • Follow animal welfare laws under the Animals and Birds Act, ensuring proper care and preventing neglect.

If you’re planning to rehome a chinchilla, always do so responsibly to ensure the new owner is well-prepared.

Chinchillas are wonderful pets for those willing to meet their unique needs. Their sensitive nature requires a cool, controlled environment, a high-fiber diet, and plenty of exercise to ensure a long and happy life. They are not beginner pets, as they require specialized care, but for dedicated owners, they can be rewarding companions.



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Strong Bonds Between Cats and Dogs at Home https://thepettimes.asia/strong-bonds-between-cats-and-dogs-at-home/?utm_source=rss&utm_medium=rss&utm_campaign=strong-bonds-between-cats-and-dogs-at-home https://thepettimes.asia/strong-bonds-between-cats-and-dogs-at-home/#respond Sun, 09 Feb 2025 16:00:00 +0000 https://thepettimes.asia/?p=2414 For all animal lovers, creating your own little sanctuary is a dream. The most sought-after combination of pets is cats and dogs. Skeptical? It’s actually a common and beautiful occurrence—if they are introduced responsibly and gradually develop a bond. The companionship, emotional support, health benefits, and friendship you’ll experience are truly enlightening. These animals become […]

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For all animal lovers, creating your own little sanctuary is a dream. The most sought-after combination of pets is cats and dogs. Skeptical? It’s actually a common and beautiful occurrence—if they are introduced responsibly and gradually develop a bond. The companionship, emotional support, health benefits, and friendship you’ll experience are truly enlightening. These animals become part of the family, providing unconditional love.

Cats, known for their independence and playful nature, and dogs, admired for their loyalty and energy, each bring unique qualities to a household. While they require care, attention, and training, the joy and companionship they offer make pet ownership a rewarding experience for millions worldwide.

Cat and dog

Preconceived Notions About Cats and Dogs

We’ve all heard the saying, “Fighting like cats and dogs.” It’s a very common phrase that fuels the myth that cats and dogs can’t coexist peacefully in the same home. Many believe that dogs will always chase cats and that cats will always be terrified of dogs. Some even fear that keeping both under one roof is a recipe for disaster. But is that really the case?

In reality, the success of a multi-pet household depends on several factors, including the pets’ personalities, their past experiences, and how well they are introduced to each other. With patience, proper training, and understanding, cats and dogs can not only live together but also form strong bonds. So, if you’re dreaming of having cats and dogs peacefully coexist at home, rest assured—it’s entirely possible!

Cat and dog

Understanding the Behavioral Differences Between Cats and Dogs

To keep cats and dogs together at home peacefully, it’s important to understand their fundamental behavioral differences.

When I brought home a playful little puppy, I already had an 8-month-old cat who had confidently ruled the house. At first, I thought, They’re both pets—how hard could it be? But the moment they started sharing space, I quickly realized just how different they were.

Undoubtedly, Dogs Are More Social Than Cats:
Dogs thrive in social groups and often look up to their humans as their leaders. They are more likely to follow commands and enjoy companionship.

Cats Are Territorial and Independent:
Unlike dogs, cats prefer having their own space and may take longer to warm up to new companions. They rely heavily on their environment to feel secure.

They Have Different Play Styles:
Dogs tend to be more boisterous, which may overwhelm a cat. Conversely, cats prefer stealthy, calculated movements, which could trigger a dog’s chasing instinct.

Their Communication Is Different:
Dogs wag their tails when happy, whereas a wagging cat’s tail often signals irritation. Misreading these signals can lead to unnecessary conflicts.

My cat, the queen of the house, loved her space and quiet routine, while my puppy was a ball of energy, eager to play. Their instincts clashed—his excitement felt like an attack on her. The first days were filled with barking, hissing, and cautious stares. And I soon realized they wouldn’t adjust overnight. So, it’s essential to understand their natural behaviors to keep cats and dogs together peacefully.

Cat and dog

Factors That Influence Their Relationship

Several factors determine how well cats and dogs can coexist peacefully at home. These include:

  • Age: Puppies and kittens are more adaptable than older pets. Early socialization increases the chances of a positive relationship.

  • Breed Tendencies: Some dog breeds have a higher prey drive, making them more likely to chase a cat. Similarly, certain cat breeds are more social and open to canine companionship.

  • Previous Experiences: If your dog has had a bad encounter with a cat before (or vice versa), it might take longer for them to trust each other.

  • Individual Temperament: Even within the same species, every pet has its own personality. A calm and patient dog will adjust more quickly than a hyperactive or aggressive one.

 

Cat and dog

Tips to Keep Cats and Dogs Together Peacefully

When I introduced my 8-month-old cat to my puppy, I took a slow approach. I had heard horror stories of rushed introductions causing fear and aggression, so I took my time, and I’m glad I did. Here are some practical tips I’ve learned from my personal experience:

  1. Establish Safe Spaces and Resources
    Cats and dogs should have designated spaces where they can retreat when needed. Cats, in particular, appreciate vertical territory—like cat trees or shelves—where they can observe the dog from a safe distance. Ensure both pets have separate food and water bowls, litter boxes, and beds to prevent resource guarding.

  2. Socialization and Slow Introduction Are Very Important
    Never force an introduction. Instead, follow these steps:

    • Keep them in separate rooms for the first few days, allowing them to get used to each other’s scent.

    • Let them see each other through a baby gate or a cracked door before any face-to-face meeting.

    • Gradually allow supervised interactions, rewarding calm behavior with treats.

    • If either pet shows signs of stress or aggression, take a step back and try again later.

  3. Balance Attention and Affection
    It’s easy to unintentionally favor one pet over the other, especially when introducing a new animal. Make sure to spend quality time with both, reinforcing positive behavior. A jealous pet is more likely to act out, so ensure each gets enough love and attention.

Cat and dog

Potential Challenges and Tips for Positive Interactions

Most of my pets have always been curious, especially my dogs and kittens. When I introduced my kittens to my dogs, they took a while to acclimatize, but with consistent, gentle instructions and patience, they became the best of friends—sometimes even partners in mischief.

Due to their differing social behaviors, introducing cats and dogs can be a challenge. Dogs, especially energetic breeds like my Boxers, may chase my ginger cats out of curiosity or playfulness, causing stress for the cats. Similarly, a territorial cat may react aggressively to a new dog, leading to conflicts. These conflicts may involve food, a litter box, or simply their personal space.

Another challenge is the difference in communication; dogs wag their tails when happy, while cats may do so when irritated. Food aggression can also arise if they attempt to eat from each other’s bowls.

To ideally foster positive interactions, introduce them gradually in a controlled environment.

  • Use baby gates or leashes initially to allow safe observation.

  • Provide separate spaces where each pet can retreat when overwhelmed.

  • Keep their eating, bathing, and toileting areas separate to ensure privacy and space.

  • Positive reinforcement, such as treats and praise, helps them associate each other’s presence with good experiences.

  • Patience is key, as it can take weeks or even months for a peaceful coexistence to develop.

Establishing Routines to Keep Cats and Dogs Together Stress-Free

Like any interactions, establishing consistent routines is key in interspecies households. Cats and dogs thrive on predictability, and routines help them feel secure and reduce anxiety. Here are some strategies to maintain a stress-free environment for both pets:

  • Feed them at the same time but in separate areas: This prevents food aggression and allows both animals to feel comfortable while eating. Ensure that each pet has their own designated eating spot.

  • Maintain a consistent schedule for walks, playtime, and naps: Dogs especially benefit from structured routines, which can help reduce their energy and anxiety. When cats and dogs know what to expect, they’re less likely to feel threatened by the other’s presence.

  • Respect their boundaries: Give both pets the space they need when they show signs of stress or desire for solitude. If a cat wants to retreat to a high perch or a secluded corner, allow them that space without intrusion.

  • Encourage calm behavior: Reward both pets when they interact calmly with each other. Praise, treats, and playtime are excellent motivators for good behavior.

By incorporating these practices into daily life, you can help create a peaceful, balanced home where cats and dogs live harmoniously. It’s important to be patient during the adjustment period and to remain consistent in your approach.

The Joy of Watching Cats and Dogs Bond

Over time, the bond between cats and dogs can grow stronger. I’ve seen it firsthand—my cat and puppy eventually became the best of friends. They now play together, snuggle during nap time, and even comfort each other when one is feeling anxious. It’s a rewarding experience to witness them coexist peacefully and share their lives with one another. When cats and dogs become friends, they provide one another with emotional support and companionship, just as they do for their humans.

In conclusion, while the journey of introducing cats and dogs into the same household requires patience, understanding, and time, the rewards are well worth the effort. With the right approach, both animals can thrive together, offering each other love, companionship, and mutual respect. So, if you’re considering adding a dog to your home with your cat (or vice versa), remember—it’s entirely possible for them to develop a beautiful bond that enriches your entire family.

 

Written by Cheryl Ezekiel & Sharmistha Banerjee

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CosmoPet: How a Russian Startup Became a Global Player in Pet Superfoods https://thepettimes.asia/cosmopet-how-a-russian-startup-became-a-global-player-in-pet-superfoods/?utm_source=rss&utm_medium=rss&utm_campaign=cosmopet-how-a-russian-startup-became-a-global-player-in-pet-superfoods https://thepettimes.asia/cosmopet-how-a-russian-startup-became-a-global-player-in-pet-superfoods/#respond Thu, 06 Feb 2025 16:00:00 +0000 https://thepettimes.asia/?p=2430 In just a year and a half, CosmoPet has transformed from an innovative Moscow startup into an international brand, offering premium pet nutrition across Russia, MENA, and Southeast Asia. The company is now setting its sights on the American market. A Vision for Better Pet Nutrition In 2022, Russian pet owners faced a shortage of […]

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In just a year and a half, CosmoPet has transformed from an innovative Moscow startup into an international brand, offering premium pet nutrition across Russia, MENA, and Southeast Asia. The company is now setting its sights on the American market.

A Vision for Better Pet Nutrition

In 2022, Russian pet owners faced a shortage of high-quality hypoallergenic food for cats and dogs. CosmoPet’s founders experienced this firsthand and decided to take action.

“We saw a clear gap in the market and wanted to create a product that pet owners could trust,” says Executive Director Evgeny Lugovoy.

With input from top veterinary nutritionists, they developed a balanced, hypoallergenic formula using turkey as the primary protein — known to be well-tolerated by 98% of pets. Additionally, CosmoPet formulas are gluten-free, relying on potatoes, rice, and peas, making them ideal for pets with food sensitivities.

However, the real innovation lies in E-protein (entoprotein) — a highly digestible protein derived from Black Soldier Fly Larvae (BSFL). It surpasses traditional meats in nutritional value and offers a sustainable alternative to conventional pet food ingredients.

 

E-Protein: The Smart Choice

CosmoPet’s E-protein is produced using a patented process that includes vertical farming, selective feeding, and advanced extraction techniques. The result is a nutrient-rich protein with unique benefits:

  • Hypoallergenic: Allergies are rare (0.5% vs. 34% for beef and 15% for chicken).
  • Rich in essential nutrients, including valine (muscle growth), calcium & phosphorus (bone health), and lauric acid (gut immunity).
  • 90% digestibility, making it one of the most efficient protein sources for pets.

 

Pet Nutrition

Commitment to Quality and Science

From sourcing premium ingredients to rigorous quality control, CosmoPet ensures transparency and safety at every step. The company adheres to FEDIAF, NRC, and AAFCO standards, with each batch tested in independent laboratories.

Beyond protein innovation, CosmoPet formulas include:

  • Omega-3 for skin, coat, and brain health.
  • Chelated vitamins & minerals for superior absorption.
  • Prebiotics & plant extracts to support digestion and immunity.

 

 

Pet Nutrition

A Product Line Designed for All Pets

CosmoPet’s super-premium brands include:

  • CosmoDog: Nutrition for puppies, adults, and senior dogs.
  • CosmoCat: Formulas tailored for sterilized cats, kittens, and sensitive digestion.

Additionally, CosmoPet Treats have gained global recognition. Featuring E-protein puree and rare ingredients like sablefish, rabbit, and lamb, these treats offer both taste and health benefits.

 

Pet nutrition

Shaping the Future of Pet Nutrition

With its scientific approach, sustainable innovations, and rapid global expansion, CosmoPet is well on its way to revolutionizing the pet food industry.

“Our mission is simple: to create the best possible nutrition for pets worldwide.”

Stay tuned—CosmoPet’s journey has only just begun.

Visit our website at https://cosmopet.ae/ and follow us on Instagram @Cosmopet.ae for the latest updates!

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The Story Behind ‘Being Able to Be Unable’ https://thepettimes.asia/the-story-behind-being-able-to-be-unable/?utm_source=rss&utm_medium=rss&utm_campaign=the-story-behind-being-able-to-be-unable https://thepettimes.asia/the-story-behind-being-able-to-be-unable/#respond Mon, 18 Nov 2024 14:32:22 +0000 https://thepettimes.asia/?p=2084 Eliza, a graduate of LASALLE College of the Arts, has always been driven to centre her works on topics that sit closely to her heart. Her relationship with her paraplegic cat, Tuna, served as the true source of inspiration for her final year thesis project, “Being Able to Be Unable.” Tuna suffers from high-rise syndrome, […]

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Eliza, a graduate of LASALLE College of the Arts, has always been driven to centre her works on topics that sit closely to her heart. Her relationship with her paraplegic cat, Tuna, served as the true source of inspiration for her final year thesis project, “Being Able to Be Unable.” Tuna suffers from high-rise syndrome, a term used to describe injuries sustained by animals, particularly cats, when they fall from significant heights. Despite his grim initial prognosis, Eliza and her family chose an alternative path to help Tuna recover, relying on noninvasive treatments like Traditional Chinese Medicine (TCM). This journey not only allowed Tuna to live a fulfilling life but also inspired Eliza to explore the profound connections between animals and humans, emphasising the importance of perseverance and empathy in creating inclusive environments for all.

 

Incorporating Empathy in Design- A New Approach to Pet Care

Caring for a pet with special needs is a demanding and sometimes discouraging journey. Owners often struggle with dilemmas about whether they are doing the right thing and face discouraging comments from the public and people around them. Some may suggest they are causing more suffering to the pets or wasting their time, which only adds to the emotional stress of the owners. Eliza’s thesis research hopes to shed light on this important topic, encouraging others to see how one can lead a fulfilling life regardless of their abilities. It centers on the idea of empathetic design, a method that prioritizes understanding and empathy at the core of the design process. The goal of utilising empathetic design is to provide solutions that could better speak to the needs and feelings of the user. This can be achieved by employing body-storming – a technique that involves living and seeing the world through another’s eyes, and interviewing targeted users.

 

Rising above the Challenges

As a design major, Eliza struggled with veterinary expertise, finding reading materials, contacting organisations, and securing collaborators for her research. The project gained momentum with the help of her supervisor, Yasser Bin Suratman, and Andy Yeo, founder of Optimus Animal Rehabilitation, who contributed significantly to the research and final outcome.

Andy, a Veterinary Animal Rehabilitation Therapist since 2012, has worked closely with many owners of special needs pets. He believes the emotional health of pet owners plays a significant role in their pets’ well-being. Through years of practice, Andy has built connections with service providers and identified essential resources for special needs pets. Observing the emotional toll on pet owners and the gap between available resources and those who need them, Andy aimed to raise awareness, change public perception, and connect resources with those in need, aligning perfectly with Eliza’s thesis.

Shared goals between Eliza and Andy led to a successful collaboration on Eliza’s thesis. Their mutual objectives and clear communication ensured the project stayed on track. With no precedent in Singapore for a project centered on special needs pets, they drew inspiration from other nonprofit fields and organizations, grounding the project in empathy and familial relationships.

The outcome of Eliza’s thesis research, in collaboration with Andy, led to a three-day event called “Being Able to Be Able,” serving as a hub for resources and workshops to educate and support caregivers with similar struggles. The project aims to shed light on this important topic, encouraging others to see how one can lead a fulfilling life regardless of their abilities.

 

Looking Forward

 

The collaboration and thesis topic believes that significant change can be made in this world by incorporating empathy and kindness to all. Their aim is to reduce the number of animals subjected to euthanasia and abandonment in Singapore due to their differences. The project hopes that people come to the understanding that special needs pets have a quality of life worth fighting for, and through care can lead healthy and fulfilling lives just like any other pet; encouraging others to see how one can lead a fulfilling life regardless of their abilities.

The goal of promoting inclusivity and empathy in pet care is commendable, challenging societal perceptions by redefining what quality of life for special needs pets implies. The topic believes pets with disabilities shouldn’t be pitied but rather appreciated for their individual journeys and the happiness they offer to their owners. Eliza’s next steps involve continuing her collaboration with Andy, working together to elevate the project to new heights by working with more organizations and organizing workshops to raise awareness and reach more people considering the responsibility of caring for a special needs pet. Additionally, they both look forward to hosting more events in outdoor venues like parks or seaside locations to foster intimate and strong community connections among owners and their special needs pets.

 

The story is a testament to the power of empathy and resilience, advocating for improved care for pets with special needs and challenging the belief that such pets cannot live meaningful lives. Eliza and Andy aim to raise awareness and foster community connections, ensuring that every pet, regardless of their abilities, can lead a joyful life. Their project, “Being Able to Be Unable,” underscores the profound impact of empathy and perseverance in creating inclusive environments for all.

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The Pet Times Recap: A Purr-fect Celebration at Asia Cat Expo 2024 https://thepettimes.asia/the-pet-times-recap-a-purr-fect-celebration-at-asia-cat-expo-2024/?utm_source=rss&utm_medium=rss&utm_campaign=the-pet-times-recap-a-purr-fect-celebration-at-asia-cat-expo-2024 https://thepettimes.asia/the-pet-times-recap-a-purr-fect-celebration-at-asia-cat-expo-2024/#respond Wed, 16 Oct 2024 10:30:00 +0000 https://thepettimes.asia/?p=1974 As the media sponsor of this year’s Asia Cat Expo 2024, The Pet Times had the incredible opportunity to witness firsthand the vibrant community that has blossomed around our feline friends. Held at the Suntec Convention Centre on June 29th and 30th, this year’s expo saw an overwhelming turnout of 23,000 cat enthusiasts, each coming […]

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As the media sponsor of this year’s Asia Cat Expo 2024, The Pet Times had the incredible opportunity to witness firsthand the vibrant community that has blossomed around our feline friends. Held at the Suntec Convention Centre on June 29th and 30th, this year’s expo saw an overwhelming turnout of 23,000 cat enthusiasts, each coming together to celebrate the beauty, mystery, and charm of all things feline. As the expo roared back after a year’s hiatus, it was clear that the passion for cats had only grown, and we were thrilled to be part of it.

 

A Community United by Feline Passion

Asia Cat Expo 2024 was more than just an event; it was a gathering of cat lovers from all walks of life. From seasoned cat parents to new enthusiasts curious about adopting their first kitten, the event catered to everyone with a passion for felines. For two full days, Halls 403 and 404 of Suntec Convention Centre buzzed with excitement, creating a space where cat lovers could share knowledge, discover innovative products, and interact with industry experts.

As media sponsors, The Pet Times aimed to foster the sense of community that Asia Cat Expo so wonderfully cultivated. Our coverage highlighted the various programs and initiatives that helped attendees deepen their understanding of cat care and welfare. Whether it was through educational talks, engaging workshops, or simply connecting with like-minded cat lovers, the Expo provided something valuable for everyone who attended.

Asia Cat Expo

 

Education and Entertainment Hand in Paw

One of the standout features of Asia Cat Expo 2024 was its well-curated schedule of seminars and workshops, which catered to both seasoned cat owners and newcomers alike. Over the course of the weekend, attendees had the chance to listen to presentations from a wide range of industry professionals. Topics ranged from responsible cat ownership to community cat care, boarding tips, and how to choose the perfect cat for your household. This blend of education and entertainment made for an engaging experience, one where visitors could not only learn about the best practices for feline care but also enjoy fun, interactive elements throughout the expo.

Among the most engaging activities was the Paint By Numbers Art Jamming Workshop, where visitors could channel their inner artists by creating colourful masterpieces inspired by their cats. Equally heartwarming was the Paw Print Workshop, where cat parents could capture their pets’ paw prints as keepsakes, making it a family-friendly activity that was a hit with children and adults alike. These workshops were hands-on and inclusive, creating lasting memories for attendees.

 

Exhibitors Galore: A Haven for Cat Lovers and Feline Friends

The Asia Cat Expo also served as a treasure trove of products and services, with over 100 vendors showcasing everything a cat lover could possibly need. From nutritious treats and supplements to stylish cat apparel and accessories, the exhibition hall was a wonderland for anyone looking to spoil their furry friends. Vendors also sold cat-themed merchandise—think keychains, clothing, and stationery—for those who simply wanted to express their love for cats in their everyday lives.

The Pet Times was excited to see such a vast range of innovative products aimed at enhancing the lives of cats and their owners. Several exhibitors emphasised the importance of high-quality nutrition and play, which aligns perfectly with our mission to promote the health and happiness of pets through our content.

Asia Cat Expo

 

Competitions that Captivated

No cat event would be complete without a bit of friendly competition, and Asia Cat Expo 2024 did not disappoint. The Ciao Churu Chowdown Competition, for instance, was a crowd favourite, as cats vied to finish their Churu treats faster than their competitors. Equally amusing was the Luvabowl Best Dressed Cat Competition, which saw felines dressed in creative costumes inspired by a variety of themes, to the delight of the audience. These lighthearted events showcased the quirky and playful side of cats, while also allowing their owners to express their creativity and love for their pets.

A major highlight was the Expo’s 2nd Cat Grooming Competition, where professional groomers demonstrated their mastery in feline grooming techniques. The competition saw groomers showcase their skills and unique styles, giving the audience an inside look at the level of care and expertise involved in maintaining a cat’s coat and well-being.

 

A Step Toward Responsible Cat Ownership

As strong advocates of responsible pet ownership, The Pet Times was particularly proud to see the efforts made by the Asia Cat Expo to promote the welfare of cats. PurelyAdoptions and Cat Welfare Society held adoption drives, aiming to find loving homes for many deserving cats. These efforts resonated deeply with attendees, many of whom left the Expo with not only newfound knowledge but also a new furry family member.

Further supporting responsible ownership was the initiative led by the Animal & Veterinary Service (AVS), which offered free microchipping services to cats. This important program ties into Singapore’s new Cat Management Framework, which will soon require all cats to be microchipped and licensed. The Expo provided an excellent platform to raise awareness about this upcoming legislation, giving cat owners the resources and support they need to comply.

 

Star Appearances: Influencers and Special Guests

The excitement of Asia Cat Expo wasn’t confined to the vendors and activities alone. A star-studded lineup of special guests added even more allure to the event. Renowned voice actors Khoi Dao, Laura Stahl, and Jenny Yokobori graced the stage, engaging with the audience through lively banter and sharing their mutual love for cats. Their appearances created a sense of excitement and connection, as visitors had the chance to interact with their favourite personalities in a casual and fun environment.

 

A Resounding Success for All Involved

As the media sponsor for Asia Cat Expo 2024, The Pet Times could not be more thrilled with the outcome of this year’s event. With a strong turnout of 23,000 attendees, over 100 vendors, and a lineup of engaging programs, the Expo was a celebration of all things feline. More importantly, it provided cat owners and enthusiasts with the tools, knowledge, and community to better care for their pets.

The success of Asia Cat Expo reinforces the growing trend of responsible pet ownership in Asia, and The Pet Times is honoured to have played a part in this important movement. We look forward to continuing our mission of educating, inspiring, and celebrating the bond between humans and their pets at future events, and we can’t wait to see what next year’s Expo has in store.

In the end, Asia Cat Expo 2024 was not just about the products, competitions, or workshops—it was about community. And The Pet Times is proud to have been a part of that community, helping to foster a shared love for our feline companions.

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The Heartwarming Journey of Hong Kong Dog Rescue https://thepettimes.asia/the-heartwarming-journey-of-hong-kong-dog-rescue/?utm_source=rss&utm_medium=rss&utm_campaign=the-heartwarming-journey-of-hong-kong-dog-rescue https://thepettimes.asia/the-heartwarming-journey-of-hong-kong-dog-rescue/#respond Sun, 13 Oct 2024 15:59:00 +0000 https://thepettimes.asia/?p=1945 The Pet Times was thrilled to be invited to Hong Kong to interview Yannie Wong from Hong Kong Dog Rescue (HKDR). Through our conversation, we learned about the inspiring story behind HKDR and their tireless efforts to save, rehabilitate, and rehome dogs in need. Here’s a closer look at this remarkable organisation and its impact […]

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The Pet Times was thrilled to be invited to Hong Kong to interview Yannie Wong from Hong Kong Dog Rescue (HKDR). Through our conversation, we learned about the inspiring story behind HKDR and their tireless efforts to save, rehabilitate, and rehome dogs in need. Here’s a closer look at this remarkable organisation and its impact on the community.

In 2003, HKDR was founded with a mission: to save dogs and puppies from the Hong Kong Government’s Agriculture, Fisheries and Conservation Department (AFCD) Animal Management Centres. Over the years, HKDR has expanded its reach, rescuing dogs from various sources and providing them with a chance at a new life. Today, the organisation has rescued, cared for, and rehomed more than 10,000 dogs and puppies, relying almost entirely on private donations, sales of HKDR merchandise, and fundraising events. Proudly a No Kill Organisation, HKDR ensures that no dog under its care is euthanised unless it is the only humane option.

A Brief History of HKDR

Sally Andersen, the founder of HKDR, was inspired to start the organization after moving to Lamma Island in 1986 and discovering numerous stray dogs abandoned in the area. These dogs, left on a small island in the bay where Sally lived, were believed to have come from fishing boats or fish farms. Some were adult dogs, while others were puppies. Sally began rescuing and rehoming these dogs on her own. Eventually, HKDR secured purpose-built kennels in Pokfulam, leading to the formal establishment of the organization. This allowed them to rescue more dogs, particularly those from government-run Animal Management Centres.

 

The 3Rs: Rescue, Rehabilitate, and Rehome

HKDR operates on the principles of Rescue, Rehabilitate, and Rehome.

Rescue

Initially, HKDR focused on rescuing dogs from AFCD, the only authority in Hong Kong with the power to capture and rehome animals. All of these dogs were on “death row” due to the AFCD’s policy of euthanizing unclaimed animals after a short period. However, over time, HKDR’s rescue efforts have expanded to include dogs from various sources. 

Rehabilitation

Rehabilitation is a cornerstone of HKDR’s mission. The organization ensures dogs receive comprehensive vet check-ups and medical care, covering all costs. Volunteers play a crucial role by regularly socializing with the dogs, helping them adjust and build confidence. HKDR also raises funds for necessary surgeries and treatments, ensuring every dog has the opportunity to be healthy and happy. They emphasize the importance of preventive care, such as flea and tick prevention and heartworm prevention, which many dog owners in Hong Kong often neglect.

Rehome

Rehoming dogs at HKDR involves pairing them with families that match their personalities and exercise needs. The organisation uses a colour-coded system to indicate each dog’s temperament: green for friendly dogs, yellow for dogs with slight behavioural issues, and red for extra strong dogs that need experienced handlers. This system helps volunteers and potential adopters understand and respect each dog’s individual needs. Additionally, HKDR provides compulsory training for volunteers and holds training classes for  adopters and their dogs to promote responsible pet ownership.

 

A Day in the Life of a Volunteer

Volunteers are the lifeblood of HKDR, offering essential socialisation and exercise for the dogs. While the shelter is quieter during weekdays, necessitating hired staff for consistent care and medical attention, the volunteers fill critical roles. Staff members often work long hours and stay overtime to ensure the dogs receive the necessary care. Beyond direct dog care, volunteers contribute to photography, marketing, and fundraising—vital tasks for an organization that operates without government funding. New volunteers must pass a walk test to demonstrate their ability to handle dogs in diverse environments, ranging from the bustling city to the more tranquil rural shelter in Tai Po.

Boogie’s Story

Boogie, a nine-year-old dog rescued in March 2024, arrived at HKDR with limping legs and a timid demeanour. Initially, Boogie would scream in pain when approached and seemed very fearful. A vet check revealed that Boogie needed surgery on both legs, with costs amounting to HKD $50,000. Despite the challenges, HKDR raised the necessary funds, and Boogie underwent surgery. Over time, Boogie’s health and confidence improved significantly, thanks to the dedicated care from HKDR volunteers. Now, Boogie is ready for a retirement home where he can enjoy a peaceful and comfortable life!

The Culture Shift in Hong Kong

Interest in adopting local dogs in Hong Kong is growing, with more people paying attention to stray and injured dogs. While the culture is gradually shifting towards a greater appreciation for mongrels, some still seek pure breeds. HKDR highlights the unique traits and special personalities of mongrels, encouraging potential adopters to consider these resilient and loving dogs. In 2023, HKDR rescued 482 dogs and rehomed 455, but as a No Kill shelter, they still care for around 600 dogs, with more than half being mongrels.

Hong Kong Dog Rescue has made remarkable strides since its inception in 2003. Through its dedication to rescuing, rehabilitating, and rehoming dogs, HKDR has transformed the lives of thousands of dogs and inspired a culture of responsible pet ownership in Hong Kong. The organisation’s success is a testament to the power of community, compassion, and commitment to a worthy cause.

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HICC’s Global Expansion: How Innovation is Transforming Pet Care https://thepettimes.asia/hiccs-global-expansion-how-innovation-is-transforming-pet-care/?utm_source=rss&utm_medium=rss&utm_campaign=hiccs-global-expansion-how-innovation-is-transforming-pet-care https://thepettimes.asia/hiccs-global-expansion-how-innovation-is-transforming-pet-care/#respond Tue, 08 Oct 2024 08:50:59 +0000 https://thepettimes.asia/?p=1901 As the pet care industry continues to expand globally, The Pet Times had the pleasure of sitting down with Andy, the co-founder of HICC Pet in the US. In this interview, Andy shares insights into the origins of HICC, the brand’s expansion into Asia, and the unique products that are making waves among pet owners. […]

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As the pet care industry continues to expand globally, The Pet Times had the pleasure of sitting down with Andy, the co-founder of HICC Pet in the US. In this interview, Andy shares insights into the origins of HICC, the brand’s expansion into Asia, and the unique products that are making waves among pet owners.

Could you introduce yourself and share what led you to start HICC? 

My name is Andy, and I’m the CEO of HICC Pet in the US. I come from the tech world, and this is my first venture into the pet industry. What drew me to this space is twofold: First, during the pandemic, my partner and I noticed the explosive growth in the US pet industry. We observed a significant increase in pet adoptions, with people waiting several months to buy certain breeds. Second, around that time, we rescued a stray cat named Chestnut, who had severe skin issues. We searched for a solution to treat these issues and discovered Hypochlorous Acid (HOCl). This led to the development of our first product category, including HOCl-based skin care sprays and glove wipes. After finding success with these products over the past few years, we expanded into the grooming category. Today, we offer a range of grooming products such as wet wipes, pet dental wipes (our number one seller in the US), eye wipes, and ear wipes. Now, we’re well-known as a wellness and grooming brand.

 

HICC is a US-based business, and this APAC Brand Experience Centre in Singapore is your first branch in Asia. What excites you about expanding to Singapore?

Yes, we are a US brand, and this is our first APAC Brand Experience Centre. We chose Singapore because it serves as a gateway to Southeast Asia and is known for its passionate and pet-loving community. Additionally, Singapore’s proximity to key markets like Malaysia and Thailand, which is one of the fastest-growing markets in Southeast Asia, makes it an ideal location. We’re using Singapore as our hub to expand into other APAC countries and plan to extend our reach to Australia and New Zealand as well.

Can you tell us more about your products?

Our dental wipes are our top sellers in the US across all platforms. What makes them special is that many dogs dislike having toothbrushes in their mouths, but they are more comfortable with their owners using their fingers. We designed our finger gloves specifically for this purpose, followed by our Hypochlorous Acid spray, which is used like a mouthwash after brushing. This improves their hygiene and oral care.

Another popular product is our Deodorizing Pet Wipes. We were the first brand to introduce the glove wipe format in the US, which won us awards, especially for our coconut oil-scented wipes. These wipes leave your pet’s fur looking shiny and amazing after brushing. They’re also convenient for wiping down pets after a muddy walk without needing a full bath, helping to extend the time between showers. While they don’t replace baths, they do prolong the period between them.

Our Hypoallergenic Pet Eye Wipes are also popular. They’re similar to our other wipes but include vitamin D and C to brighten the eye area, along with sea salt to help prevent eye infections. These wipes are particularly effective for cats with tear stains, helping to remove them from white fur.

Lastly, our Pet Ear Relief Finger Wipes are among our top five sellers. Many new pet owners aren’t comfortable grooming their pets themselves, so our products are designed to make DIY grooming easier. Traditionally, you’d use a long Q-tip to clean your pet’s ears, but not all pets are comfortable with that. Our wipes allow you to use your own finger, which pets are more familiar with, giving you better control over how deep you clean.

It seems like your products empower pet owners to take better care of their pets themselves. Can you elaborate on that?

We’re working hand in hand with groomers, not replacing them. Our goal is to educate and empower pet owners to maintain their pets’ hygiene between grooming sessions. Our mission is to ensure that every pet enjoys the best life possible and lives up to their full potential. We want to provide pet owners with the tools they need to care for their pets’ hygiene.

What can people expect when they visit the Brand Experience Centre?

We developed this space to bring more people into the community and share our knowledge. That’s why we chose Marina One as the location; it’s surrounded by residential flats, and we see many pet parents walking their dogs in the area. Our centre is a welcoming space where people can learn to care for their pets and address any concerns they may have. All of our staff are knowledgeable and trained in handling dogs and cats, and they can provide solutions. We also host B2B events where we bring in clients and have a grooming space where we partner with local groomers. It’s similar to visiting the dentist—you need to floss between appointments. Our goal is to help pet owners maintain their pets’ hygiene between grooming sessions. By using our products, the grooming sessions are shorter because pets have already been self-groomed at home, allowing groomers to serve more clients in a day.

HICC’s journey from a startup to a leading wellness and grooming brand is inspiring. Andy’s vision of empowering pet owners while collaborating with groomers highlights a balanced approach to pet care. As HICC expands into Asia with its first APAC Brand Experience Centre in Singapore, pet owners in the region can look forward to more innovative solutions that make caring for their pets easier and more effective. The Pet Times  can’t wait to see how HICC continues to shape the future of pet care.

Check them out here: HICC Pet® SG 

 

Andy Peng

Co-founder of HICC Pet

Andy Peng stands out as a dynamic leader in the pet grooming industry, with a rich history of strategic roles that showcase his ability to drive growth and innovation. His career journey includes impactful stints at T-Mobile, where he shaped channel strategies, and at Anker Innovations LTD, where as Head of Sales for the Connected Home division, he successfully launched the eufy brand into the US market, achieving a 12% market share. His role at Creative Labs further demonstrated his capacity for team revitalization and operational excellence, leading to the successful introduction of the new BlasterX gaming brand to the U.S. market.

Leveraging this extensive background, Andy co-founded HICC Pet with the vision of transforming the pet grooming industry. His proven track record in identifying new business opportunities, executing process improvements, and leading cross-functional teams to achieve market success positions him as an exemplary leader at HICC Pet. Andy’s unique blend of visionary leadership and practical experience in sales, marketing, and operational optimization has been instrumental in positioning HICC Pet as a pioneer in delivering innovative pet care solutions that address the real-world needs of pet owners.

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New Pet Owner: This Is The 10 Essential Pet Supplies You Need https://thepettimes.asia/new-pet-owner-this-is-the-10-essential-pet-supplies-you-need/?utm_source=rss&utm_medium=rss&utm_campaign=new-pet-owner-this-is-the-10-essential-pet-supplies-you-need https://thepettimes.asia/new-pet-owner-this-is-the-10-essential-pet-supplies-you-need/#respond Thu, 29 Aug 2024 10:02:04 +0000 https://thepettimes.asia/?p=1823 Welcoming a new pet into your home is an exciting and rewarding experience. However, being a pet owner also comes with responsibilities. For first-time pet parents, it can be overwhelming when shopping for your new companion. By preparing for your pet’s needs, you’ll be able to ensure that they acclimatise to their new environment and […]

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Welcoming a new pet into your home is an exciting and rewarding experience. However, being a pet owner also comes with responsibilities. For first-time pet parents, it can be overwhelming when shopping for your new companion. By preparing for your pet’s needs, you’ll be able to ensure that they acclimatise to their new environment and have the right supplies. In this article, we’ll guide you through the essential pet supplies that every owner should have.

 

1. Food and Water Bowls

One of the first items on your shopping list should be food and water bowls. The bowls can be as simple as two ceramic or stainless-steel bowls. Stainless steel bowls are often recommended because, compared to plastic bowls, they are less likely to harbour bacteria, are easy to clean and are durable. Pet stores usually carry everything from raised bowls to filtered water bowls, so you can definitely find something you’d like.

2. High-Quality Pet Food

To keep your pet healthy, it is important to provide the right amount of nutrition in their diet. It might be overwhelming for first-time pet owners to consider the array of pet food options at the pet store. You might be tempted to buy the first high-quality food you come across. However, keep in mind that some pets have special dietary needs, like food allergies, or need a different type of food. You can consult with a veterinarian on what type of food is best for your pet.

 

3. Pet Beds

Just like us, our pets would also love a comfortable place to relax and sleep. Your dog or cat needs a bed that is soft, supportive, and easy to wash. Observe the type of surface your pet decides to sleep on. Some prefer plush and cushioned beds, while others prefer a firmer surface. For smaller pets like hamsters, rabbits and guinea pigs, provide appropriate bedding materials that are safe and non-toxic. For older cats and dogs, you should provide the necessary cushioning for their joints.

 

4. Carriers

Pet carriers is an essential item for your pets, especially when travelling on long journeys or a trip to the vet clinic. There are many types of pet carriers on the market. Some are capsule backpacks, shoulder carry-ons and even strollers. It’s important to look for carriers that fit your pet and are easy to clean, well-ventilated, and secure.

 

5. Collars, Harnesses, and Leashes

Another must-have item for your dog or cat. Collars, harnesses and leashes come in a wide range of varieties. There are standard leashes, retractable leashes, long-line leashes, and reflective collars. Harnesses are often preferred for walking. They provide more control and reduce strain on your dog’s neck. There are also countless options when it comes to collars, most owners personalise them with tags to identify their pets if they get lost. For cat collars, consider a break-away collar in case the collar gets snagged on something while climbing.

 

6. Grooming Supplies

Grooming is required to keep your pet’s coat from getting tangled and matted. Grooming supplies may include brushes, combs, nail clippers, shampoos, and conditioners. Regular brushings can reduce the amount of fur and dander in your house. You can find a variety of brushes such as bristle brushes, wire brushes, de-shedding brushes, and even glove brushes when you go online or visit a pet store. Cats, dogs, and even some smaller pets benefit from regular grooming sessions like checking for any signs of skin issues or parasites.

 

7. Toys and Enrichment Items

Pets require mental and physical stimulation to stay happy and healthy. Toys are not just for entertainment for your pet; they are necessary for your pet’s general health. While cats usually love scratching posts, feather wands, and laser pointers, dogs may prefer interactive puzzles, balls, and chew toys. Small animals like rabbits and hamsters like tunnels, chew toys, and climbing structures. Toys that stimulate problem-solving and foraging are essential for birds. Always choose toys that fit your pet’s size and playing style to avoid choking hazards. 


8. Litter Boxes and Cleaning Supplies

A litter box is a necessity for anyone who owns cats. It would help if you chose a litter box that is both the right size for your cat and easy to clean. While some cats might prefer open boxes, others might like covered ones. You will also need a scoop and maybe a litter mat to keep the area tidy. For other pets, like rabbits or birds, you might need similar items for their habitats. You can also choose to have cleaning supplies such as pet-safe disinfectants and odour eliminators to maintain a clean environment for your pet. 


9. Pet First Aid Kit 

Accidents and emergencies can happen, so it’s important to have a pet-specific first aid kit on hand. You can buy a ready-made kit for your pet or set up one yourself. A good pet first aid kit should include the following basic supplies: 

  • Gauze rolls
  • Bandage material 
  • Medical tape (to secure gauze and bandages)
  • Povidone Iodine swabs
  • Alcohol disinfectant 
  • Antiseptic towelette 
  • Sterile gauze pads
  • Cotton balls 
  • Tweezers 

It would be best to have the contact information of your vet clinic and the nearest emergency animal hospital readily available. 


10. Pet Identification and Microchip

In case your pet gets lost, proper identification can make all the difference in bringing them home safely. Make sure the ID tag on your dog or cat has your contact information on it. It’s also very advisable to microchip your pet since it offers a permanent form of identification. Make sure the microchip registry has your most recent contact information. 

 

Conclusion 

Having the proper supplies is essential to providing your pet with a comfortable, happy and healthy life. Pet ownership can be more enjoyable for you and your furry (or feathered, or scaly) friend if you are well-prepared with everything from basic essentials such as food and water bowls to speciality items such as grooming supplies and first aid kits. You will be well on your way to providing a caring and supportive environment for your new companion by investing in quality supplies and keeping your pet’s needs in mind.

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Fresh Fish, Global Ambitions: The Eastsea Brother Story https://thepettimes.asia/fresh-fish-global-ambitions-the-eastsea-brother-story/?utm_source=rss&utm_medium=rss&utm_campaign=fresh-fish-global-ambitions-the-eastsea-brother-story https://thepettimes.asia/fresh-fish-global-ambitions-the-eastsea-brother-story/#respond Wed, 21 Aug 2024 18:57:46 +0000 https://thepettimes.asia/?p=1802 What inspired you to take Eastsea Brother global, and how have international audiences responded? Our decision to take Eastsea Brother global was fueled by three key trends in the pet food market: pet humanization, premiumization, and wellness. Since 2019, we’ve led the way in Korea with innovative products like dog sushi and steak. Our domestic […]

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What inspired you to take Eastsea Brother global, and how have international audiences responded?

Our decision to take Eastsea Brother global was fueled by three key trends in the pet food market: pet humanization, premiumization, and wellness. Since 2019, we’ve led the way in Korea with innovative products like dog sushi and steak. Our domestic success—selling out at The Hyundai Seoul and winning the Prime Minister’s Award—gave us the confidence to expand internationally.

In early 2024, we entered markets like Hong Kong, the Philippines, and Saudi Arabia, where the response was overwhelmingly positive, with immediate reorders confirming our global product-market fit. At Marina Bay Sands in Singapore, our products sold out rapidly, with the entire inventory gone by the second day. The enthusiastic reception from Southeast Asian customers and strong interest from international buyers have validated our global strategy and highlighted our competitive edge in the international marketplace.

 

You mentioned sourcing fresh fish from the East Sea every morning at 5 AM. What drives this unique and rigorous practice?

Sourcing fresh fish presents a unique challenge, as it remains largely wild-caught and scarce, unlike farmed vegetables or livestock. Many in the pet food industry rely on fish that’s discarded or processed as a by-product, often needing to remove excess salt and add other ingredients to make it suitable for pets.

At Eastsea Brother, we take a more straightforward approach. Every morning at 5 AM, we source fresh fish directly from the port, bypassing the need for heavy processing. This ensures the natural, rich flavors pets love are preserved, allowing us to offer a high-quality, additive-free product that aligns with our commitment to their well-being.

 

Your product manufacturing involves intricate handmade processes – can you share more about these artisanal touches?

Dried Fish For Pets

Over 90% of our production process is done by hand, ensuring exceptional quality and safety. We start by meticulously removing inedible fish bones, guts, and organs, then selectively debone 60% of the filets to preserve flavor. After drying, we go through another round of trimming, removing any overcooked or unsuitable sections—ultimately, only 36% of the fish is used in our pet food.

This hands-on approach has earned us a loyal following in South Korea, reflected in our impressive Net Promoter Score of 76.3%, on par with brands like Netflix and Starbucks.

 

Among your collection, is there a particular product that holds a special place in your heart?

Dried Fish For Pets

One product that holds a special place in my heart is semi-dried Lumpsucker, known as “Dochi” in Korean. It’s a fish that often gets overlooked because of its appearance, similar to how monkfish was once ignored until it became a delicacy. In my hometown of Gangwon-do, a coastal area in Korea, Lumpsucker is highly valued, even used in traditional ceremonies, though it remains relatively unknown and rare.

The food industry can be pretty conservative—people tend to stick to what they’re familiar with. If they see an unfamiliar, dark-colored fish like Lumpsucker, they might pass it by. But Lumpsucker is something truly special. It’s about 80% collagen, uniquely light and fluffy, and low in calories, making it a hidden gem. Once people give it a try, they often come back for more. I love Lumpsucker because it challenges the usual perceptions of what’s considered good food. If you have a pet, I highly recommend giving Lumpsucker a try—I think you’ll be pleasantly surprised.

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